I was on the Train last week and spotted Burger Kings latest advertisement as two teenagers were chatting about which day they were up to and how one needed to catch up. For just €2.49 a day you can have a different burger from their menu. If you were to just have the burger you’d consume 3575kcals, 255g of carbs & 193g of fat a week. The fat alone is the size of a tub of butter. If you were me or in the top tiny percentile of my clients who were able to do my 45min, 60min & 90min advanced spin classes you would only burn off 2700kcals of the 3575kcals.
These figures don’t account for any drinks or extras a person might have in burger king or for the salt content. I enjoy fast food very occasionally but it cannot be consumed in regular amounts if you are to be healthy. I used to be very overweight and consumed fast food almost everyday, I dread to think what would have happened if I followed ‘The Burger King Diet’ and ate it every day.
I think this is shameful advertising by Burger King and proof if ever it was needed that the advertising of fast food must be stringently regulated or banned altogether. If fitness professionals like me aren’t burning off the calories burger king are trying to get us to eat what chance do you or you children have?
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